Coming out of the publisher’s closet

Promoting Boy & Girl

I wrote a book called Boy & Girl in which Peter discovers that dressing like a girl is not at all akin to being in a girl’s head. Writing the novel was a real joy. Publishing it was tedious, but not so difficult. However, promoting it was much more of a headache. Till now…

As with all my published books, it is Secret Paths that publishes Boy & Girl, using Createspace to provide on-demand print copies through Amazon, in bookstores as well as from Secret Paths website for those living in Switzerland. Ebook format is provided by Smashwords, Kindle and Apple’s iBookstore.

So what about promotion? Secret Paths has a rich collection of websites covering both my books, but also my short stories, my artwork, book reviews and political and social commentary. There’s also a Secret Paths Facebook page along with accounts on Instagram, Tumblr, Twitter and LinkedIn.

Despite this web ‘presence’, promoting an English novel when based in Switzerland, with a very tight budget, seems an impossible task. A common reaction here is, When will you translate it into French. Groan.  Yet I am convinced there is a considerable audience for the book. People who have read it are full of praise. One person writes, This book is brilliant. I’ll be thinking about these characters and this plot for a long, long time. Another writes This book was a wonderful read. (…) I read it as a parent of a child who is considered “different” and found it great for many reasons… So how can I reach my audience?

It’s still early days, and time might prove me overenthusiastic, but I may have found a possible solution. Facebook ads. Now I know Facebook is getting a lot of heat at the moment both for the algorithms that drive it and how the data collected and the algorithms used have and can be abused. There is clearly an urgent need to address those issues and the future evolution of the platform. See Zeynep Tufekci’s TED talk. However, concentrating solely on negative aspects fails to see the advantages the platform offers. 

When trying to reach multiple communities concerned with issues raised by Peter’s story, having a Facebook page is not enough, even if you have a relatively wide circle of acquaintances. Using Facebook ads for my books connects me to those people worldwide in one convenient place. Without it, I would have no feasible way of reaching them. It does so in a way that draws the attention of people potentially interested in my book but leaves them free to move on, should they wish, or buy it and discover the story.

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